{"id":27397257,"date":"2025-10-17T11:02:24","date_gmt":"2025-10-17T09:02:24","guid":{"rendered":"https:\/\/unitedstateofminds.nl\/?p=27397257"},"modified":"2025-10-17T11:03:57","modified_gmt":"2025-10-17T09:03:57","slug":"when-change-fails-and-it-is-not-because-of-strategy","status":"publish","type":"post","link":"https:\/\/unitedstateofminds.nl\/en\/when-change-fails-and-it-is-not-because-of-strategy\/","title":{"rendered":"When Change fails and it is not because of Strategy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;800px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>An ambitious leader from an international mobile telco in transition towards becoming a ServCo called me, after his third leadership offsite in 6 months. He sounded calm, but defeated: \u2018We\u2019ve got a strategy, a roadmap that makes logical sense, ambitious goals, a fresh management layer, new people\u2026 budgets. But still \u2014 no movement. And yet\u2026 nothing moves. I don\u2019t get it anymore!\u2019<\/p>\n<p>Can you help me?!?<\/p>\n<p>So, last month, I was invited into this mobile telecom company \u00a0\u2014 a well-known player transitioning from a traditional mobile Telco-operater towards what they proudly call a \u201cServCo. It\u2019s a necessary shift: from product-centric to customer-centric. From transactions to long-term value.<\/p>\n<p>And everyone agrees: this change needs to happen. Now! No time to lose.<\/p>\n<p>But something else is happening too. Or rather, <em>not<\/em> happening.<\/p>\n<p>The transformation isn\u2019t landing. Teams are circling in polite compliance. Vision slides aren\u2019t turning into felt ownership. And the people on the floor \u2014 the ones who need to carry the new way of working \u2014 are stuck in what I can only describe as <em>systemic hesitation<\/em>.<\/p>\n<p><strong>We know what to do. But it is not happening.<\/strong><\/p>\n<p>I hear this phrase in every corridor conversation, whether it&#8217;s with mid-level managers, project leads, or even the C-suite.<\/p>\n<p>On the surface, the problem seems operational:<\/p>\n<ul>\n<li>Change fatigue.<\/li>\n<li>Shifting priorities.<\/li>\n<li>Strategy roll-out without clear internal narrative.<\/li>\n<\/ul>\n<p>If you\u2019re reading this thinking, \u2018yes \u2014 this is me\u2019&#8230; then I want to offer you a different lens.<\/p>\n<p>You need to scratch a little deeper and you\u2019ll see something else emerge.<\/p>\n<p>A company trying to transform \u2014 without looking at what\u2019s holding the current system in place.<\/p>\n<p>This is where many transformations derail. Not in the ambition. Not in the tooling. Not in the PowerPoints.<\/p>\n<p>But in the invisible.<br \/>The <em>Immunity to Change<\/em>.<\/p>\n<p><strong>When an organisational system protects itself from transformation<\/strong><\/p>\n<p>Let me explain what this really means.<\/p>\n<p>Most people inside organisations don\u2019t resist change because they\u2019re cynical, lazy, or disengaged. They resist because change threatens something they haven\u2019t named \u2014 yet.<\/p>\n<p>In the case of this telecom company, I started listening for finding the <em>competing commitments<\/em> that sit just beneath the surface:<\/p>\n<ul>\n<li>A middle manager committed to innovation, but equally committed to not losing credibility in front of her team.<\/li>\n<li>A senior exec pushing for agility, but unconsciously holding onto control because the new leadership layer isn\u2019t yet fully trusted.<\/li>\n<li>Teams asked to lead more autonomously, but still waiting for permission because they&#8217;ve been conditioned for years to seek approval.<\/li>\n<\/ul>\n<p>These are not signs of sabotage. These are signs of <em>protection<\/em>.<\/p>\n<p>And this is the real heart of Immunity to Change:<br \/>You can genuinely want to grow \u2014 and still be deeply invested in <em>not<\/em> changing, because changing would mean letting go of something that feels essential to your safety, status, or identity.<\/p>\n<p><strong>The cost of not addressing the undercurrent<\/strong><\/p>\n<p>In this organisation, the leadership is putting all its focus on implementation: timelines, reporting, dashboards, KPI\u2019s. The hard and rational-stuff.<br \/>What\u2019s getting less attention? The emotional reality of change.<\/p>\n<p>Here\u2019s what\u2019s actually at stake:<\/p>\n<ul>\n<li>Trust is on the line, after years of reshuffles and strategy shifts and new management. The safe transitional space is lacking.<\/li>\n<li>The organisational immune system is in overdrive, protecting people from more perceived harm.<\/li>\n<li>Teams are interpreting the same strategic direction in five different ways \u2014 because the vision hasn&#8217;t been metabolised yet.<\/li>\n<\/ul>\n<p>You can&#8217;t solve that with another comms campaign or a sharper rollout plan.<\/p>\n<p>Maybe you\u2019ve been in that leadership room already, watching your team nod and smile \u2014 only to fall back into the old way of working by Monday and trying to fix this with very operational and rational solutions.<\/p>\n<p>But here is the thing!<\/p>\n<p>You solve it by naming what\u2019s <em>not<\/em> being said.<br \/>By mapping the invisible forces.<br \/>By allowing leaders to see that what looks like resistance might actually be loyalty, grief, fear \u2014 or a legacy identity trying to protect itself.<\/p>\n<p><strong>Leading change is not a technical exercise<\/strong><\/p>\n<p>This is the trap many (commercial) leaders fall into.<\/p>\n<p>They treat change like an operational puzzle:<\/p>\n<ul>\n<li>More alignment sessions.<\/li>\n<li>More Objects &amp; Key Results.<\/li>\n<li>More \u201cbuy-in.\u201d<\/li>\n<\/ul>\n<p>You all know the drill.<\/p>\n<p>But if the real issue is a <em>competing commitment<\/em> \u2014 like the need to stay seen as competent, in control, or indispensable \u2014 then no tool will touch it.<\/p>\n<p>You\u2019ll just keep experiencing the same pattern:<\/p>\n<p>People say yes.<br \/>Behaviour says no.<\/p>\n<p>And the leaders?<br \/>Ending up exhausted, doubting themselves, or forcing harder \u2014 which only strengthens the immune response.<\/p>\n<p><strong>So what now?<\/strong><\/p>\n<p>This is where I do my work, because there is more in the lives of organisations than meets the eye.<\/p>\n<p>Not in adding more process \u2014 but in creating space to surface what\u2019s underneath.<br \/>To ask the inconvenient questions.<br \/>To hold the mirror up long enough for the real story to emerge.<br \/>To let leadership teams see their own role in the stuckness \u2014 not with blame, but with clarity.<\/p>\n<p>Because until we bring the <em>undercurrent<\/em> -that what is not so easily to be seen in organisations- into the room, all we\u2019re doing is rearranging furniture on a system that doesn&#8217;t want to move.<\/p>\n<p><strong>Change doesn\u2019t fail because people don\u2019t want it.<br \/>It fails because they\u2019re protecting something that matters more.<\/strong><\/p>\n<p>If you want movement, you have to make <em>that<\/em> visible.<br \/>That\u2019s where real change begins.<\/p>\n<p>So the real question isn\u2019t: \u2018How do you push harder and get more strategy in place!?<br \/>It\u2019s: \u2018What are we \u2014 consciously or not \u2014 protecting that what no longer serves us?<\/p>\n<p>Do you recognise the pattern? \u2026.<\/p>\n<p>If this struck a nerve \u2013 let\u2019s talk.<\/p>\n<p>No pitch, no prep needed. Just a 30 min. call to explore what ight really be going on underneath the resistance you\u2019re seeing.<\/p>\n<p>Sometimes, one honest conversation is enough to shift the lens. Grab your precious personal time via this link; <a href=\"https:\/\/calendly.com\/margerieth-visser\/discovery-meeting\">https:\/\/calendly.com\/margerieth-visser\/discovery-meeting<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An ambitious leader from an international mobile telco in transition towards becoming a ServCo called me, after his third leadership offsite in 6 months. He sounded calm, but defeated: \u2018We\u2019ve got a strategy, a roadmap that makes logical sense, ambitious goals, a fresh management layer, new people\u2026 budgets. But still \u2014 no movement. And yet\u2026 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>Welcome to WordPress. This is your first post. Edit or delete it, then start writing!<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27397257","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When Change fails and it is not because of Strategy - United State Of Minds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unitedstateofminds.nl\/en\/when-change-fails-and-it-is-not-because-of-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Change fails and it is not because of Strategy - United State Of Minds\" \/>\n<meta property=\"og:description\" content=\"An ambitious leader from an international mobile telco in transition towards becoming a ServCo called me, after his third leadership offsite in 6 months. 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